How AI Can Help Your Business Grow
18 minutes · Case study + practical activities
Wanjiku’s smarter boutique
Meet Wanjiku, a boutique owner in Nairobi. She uses AI to understand her best-selling products, create WhatsApp marketing messages, respond to customers, and track sales automatically. Wanjiku starts small: one clear business problem, one reliable data source, and one result she can measure. She reviews every customer message before sending it and never uploads private customer details to an unapproved tool.
Academy Guide
Lesson facilitator
Turn the case into a repeatable approach.
Start with the business goal
Choose a measurable outcome such as faster replies, more repeat purchases, or clearer stock decisions.
Give AI useful context
Use accurate product, sales, and customer-service information without exposing private data.
Keep a person in control
Review messages, predictions, and automated actions before they affect customers or money.
Measure and improve
Compare time saved, sales response, errors, and customer feedback.
Before you put AI to work
Downloadable template
Use this resource to plan and review the workflow with your team.
Make the decisions yourself.
Match AI Tools to Business Tasks
Connect each AI capability to the task where it adds the most value.
Open activity ↗✦PROMPTCreate a Customer Message
Build a clear prompt, then draft a useful customer message.
Open activity ↗▥DECISIONChoose the Best Dashboard Decision
Review the dashboard signals and choose the strongest next action.
Open activity ↗◇RISKCustomer Data Risk Review
Identify which actions protect customers and the business.
Open activity ↗Ready to record this lesson?
Complete the activities and quiz, then save your progress toward the course certificate.